Toad Stool Consultants offers bespoke solutions for the media and entertainment industries.
- 360º View: Start with high level digital strategy designed to future-proof your company
- Execution: Identify opportunities for immediate action and then work to execute against those opportunities: responsibilities, staffing, outside vendors needed, timelines, etc.
- Transactional: Work with clients/potential clients to help them understand the business value of what your company is offering, build models to show how they will make money.
- Identify potential markets and targets for your product or service
- Make introductions to the right people at those companies
- Determine the best messaging to approach them
- Develop product roadmaps based on assessment of current market conditions and current positioning.
- Evaluate current product offerings and provide competitive analysis.
- Identify positioning message that speaks to sales target, not to end user.
- Craft marketing materials: website, one-sheets, brochures to promote that message.
- Competitive Analysis and Market Overview
- White papers, blog posts and articles along with social media marketing and oversight.