Alan Wolk

“If you know anything about television, you probably know Alan Wolk.” That’s how Adweek describes the best-selling author of  Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry.  

Slate Editor-in-Chief Jacob Weisberg wrote a stellar review of Over The Top​ that was featured in a cover story in the New York Review of Books

It's safe to say that Wolk, who has also  been recognized by Wired as one of the Top 20 Thinkers In Social TV and Second Screen has established himself as one of the industry's most influential thought leaders.

His blog, The Toad Stool, is widely read and has become a forum for discussion around the changes coming from Hollywood, Silicon Valley, and beyond.  

Wolk has written and spoken extensively about these upcoming changes and provides his insights on an exclusive basis for clients around the world via Toad Stool Consultants, where he provides bespoke advisory services for clients in the media and entertainment industries. He also serves as Chairman of the 2nd Screen Society, Expert-in-Residence at BRaVe Ventures, and Senior Analyst for The Diffusion Group writing research reports on breaking topics in the television industry.

Wolk was also the founder and guiding force behind the Hive Awards for the Unsung Heroes of the Internet, a new award show that debuted at SXSW Interactivein March 2010. 

A frequent contributor to The Guardian, Digiday, Variety and other industry news sites, Wolk has been interviewed and quoted by everyone from NPR to The New York Times to CBC National News and recently appeared on a segment of public television's
 Brian Lehrer Show about the future of TV.

Prior to “seeing the light,” Wolk was a highly successful advertising creative director who spent years at ‘90s hot shop Anderson & Lembke and went on to start up Atmosphere, BBDO’s digital agency, with stints at Ogilvy and JWT along the way. A New York City native and Stuyvesant High School graduate, Wolk currently lives in New Jersey, where he doubles as a Little League and basketball coach. 

You can find Alan Wolk on Twitter @awolk