One of the only new voices to come out of the creative side of the ad business, Alan Wolk has staked out a distinctive space for himself among digital strategists. The wide-ranging appeal of Wolk’s common-sense approach has made him the go-to guy for social media and social TV thought leadership, speaking and consulting.
Thanks to his popular blog, The Toad Stool, Wolk has been lauded as one of the “web’s most influential bloggers” by the UK’s Campaign magazine and been recognized as one of the Social Media Strategists To Watch For 2011.
His analysis of the Three Stages of Social TV has gotten much play in the trade press and been instrumental in driving KIT digital’s social TV road map.
Wolk is also the founder and guiding force behind the Hive Awards for the Unsung Heroes of the Internet, a new award show that debuted at SXSW Interactive in March 2010.
A frequent contributor to Digiday, Adweek, Silicon Alley Insider, iMedia and other industry news sites, Wolk’s stature in the digital community has also gotten him named as an Advisory Board member for Social Media Week.
Prior to “seeing the light,” Wolk was a highly successful creative director who spent years at ‘90s hot shop Anderson & Lembke and went on to start up Atmosphere, BBDO’s digital agency, with stints at Ogilvy and JWT along the way. A New York City native and Stuyvesant High School graduate, Wolk currently lives in New Jersey with his wife and 2 kids, where he doubles as a Little League and basketball coach.
You can find Alan Wolk on Twitter @awolk